Under The Skyline refreshed Jupiter Disco’s Instagram presence by integrating updated brand elements—including logo, color palette, and typography—into a cohesive visual system. We introduced a more consistent posting rhythm centered around weekly events, DJ collaborations, and curated content such as seasonal playlists. This approach strengthened the venue’s visual identity while making its programming easier for audiences to follow and engage with online.
We developed a structured email marketing cadence designed to keep the community connected to Jupiter Disco’s programming. Weekly emails highlight upcoming events, featured performers, and ticket information, while a monthly newsletter provides a broader overview of the month’s schedule and special moments. These communications help maintain regular contact with the venue’s audience while reinforcing the culture and personality behind the brand.
UTS also led select brand collaborations that expanded Jupiter Disco’s reach and created new touchpoints with its audience. A partnership with Merchery produced custom Jupiter Disco tote bags gifted to resident DJs, extending the venue’s identity into everyday culture. Another collaboration with Orwashers introduced a custom cookie activation supported by social content and email promotion, giving guests a playful branded experience and rewarding the venue’s most engaged community members.
