Services

Branding
Photography
Creative Direction

Project Overview

.We developed lookbooks and organized photoshoots for Druthers, highlighting their latest collections through visuals that embraced everyday living and cozy at-home moments. Collaborations with Ed Be and Mari Giudicelli brought the brand’s approachable and relaxed style to life. The content was strategically featured across web, social media, and email, enhancing engagement and strengthening Druthers’ brand presence.

Objective

Showcase Druthers’ brand essence through compelling lookbooks and campaigns that drive engagement across web, social media, and email.

Ed Be Photoshoot

We partnered with Ed Be, co-founder of Lichen NYC, and photographer Kris Evans on a spring campaign that captured Druthers’ collection in a relaxed, day-in-the-life style. The shoot featured hats, socks, t-shirts, sweats, and sweaters, highlighting Ed in everyday moments—at his apartment, walking his dog, visiting his favorite cafe, and working at Lichen. This approach perfectly reflected Druthers’ approachable ethos, seamlessly blending the brand’s essence with authentic, everyday life.

Mari GiudicelliI Photoshoot

We collaborated with model Mari Giudicelli and photographer Adrian Lewis on a cozy, at-home shoot in a Manhattan loft to showcase Druthers’ comfortable apparel, including boxers, boxer briefs, robes, towels, and home goods. The shoot captured Mari in relaxed, everyday moments both indoors and outdoors, visiting nearby shops and changing looks throughout the day. These images became central to our marketing campaigns, website updates, and email blasts, perfectly embodying the brand’s inviting vibe while highlighting the quality and comfort of the textiles.